On this Real Estate Hustlers Podcast episode, we will be talking with Chris Borden is a seasoned C-Suite executive with 30+ years in operational, financial, marketing, and commercial real estate. Formerly a Hawai’i retail food chain President and CMO, Forbes named him a top 10 employer in Hawai’i in 2019. In 2021, he and his wife relocated to Utah, founding six real estate focused businesses and two non-profits. Chris excels in commercial real estate, overseeing $14M in debt loans and managing 507 units valued at $99M. His dedication to excellence and adaptability make him a trusted figure in the industry.

What actionable value will you provide to our listeners?

–Foundation of Trust: Chris highlights that leading with your heart and being genuine in your interactions is essential. 

–Chris notes that real estate is fundamentally a people business. He stresses the importance of networking and forming relationships with various stakeholders, including investors, partners, and even tenants.

–One of the key takeaways from Chris’s experience is that relationships can lead to off-market deals, which are often more advantageous than those available through traditional channels.

–Chris emphasizes the importance of creating win-win situations in negotiations. He believes that when both parties feel satisfied with the outcome, it fosters trust and encourages future collaborations.

–He shared valuable insights on the metrics he tracked to gauge his success and the challenges he faced in finding buyers and sellers in a competitive market.

–Chris Borden’s insights underscore the critical role that relationships play in real estate. From networking and leveraging connections to creating win-win situations and maintaining trust, the ability to build and nurture relationships can significantly impact one’s success in the industry.